Italian Artistry, Created for a Clean and Comfortable Shave

The Goodfellas' Smile was founded in 2011 with a goal: to offer premium quality, Italian-made products at an accessible price point. The brand uses only selected raw materials and active ingredients, ensuring a unique texture, rich lather, and a noticeably comfortable feeling on the skin.

✔ Shaving Soap with Aj-1 Formula

This shaving soap is produced using the hot saponification process, which ensures:

• High Glide and reduced irritation.
• A Resistant, Thick, and Uniform Lather.
• Skin Protection from dryness and burning sensation.

The foundation is The Goodfellas' Smile's unique Aj-1 vegetable complex, where over 35% of the volume comes from protective and softening oils:

• Argan Oil – Restores and softens.
• Jojoba Oil – Soothes and balances.
• Sweet Almond Oil – Moisturizes and improves elasticity.
• Coconut Oil – Provides a velvety, rich lather.

The texture is croap (soft, concentrated soap) and yields the best results when lathered with a brush.

✔ Scent — “Solo”

An elegant, attractive, and sophisticated aroma that remains on the skin for a long time.

The aroma stays gently, refined, and unnoticedly strong.

Usage Instructions:

1. Wet the shaving brush with warm water.
2. Shake off excess water.
3. Pass the brush over the soap for 25–30 seconds.
4. Lather in a bowl or directly on the skin — add water gradually.
5. Apply in circular motions to soften and lift the beard.

*The soap has high density, so you will need slightly more water than for standard soaps.

Details:

This is a shaving soap for those who perceive shaving as a ritual — peaceful, clean, organized, and with self-respect.